Demand Acceleration in Ten Steps

Learn more about how we cultivate and harness world-class intellectual capital and expertise to solve our clients’ most complex challenges. When natural gas prices spike, electricity costs tend to follow, particularly in regions where gas-fired power plants set the marginal price of electricity. The IEA has also forecast the first annual decline in global oil demand since the pandemic, directly tied to what economists call “demand destruction” from the Iran conflict. Rising prices driven by Middle East tensions are crushing consumption in Europe and Asia, with ripple effects that could reach well beyond traditional energy markets.

Due to limited resources within the network companies, only a small number of projects can be selected for inclusion in the CAS and each department and network company will be consulted on projects for their area to ensure continued alignment with priorities and deliverability. Each project must have sponsorship from a relevant government department or MSA to ensure alignment with wider policy objectives and regional priorities. This enables sponsors to send updates relating to previous submissions in real time so the relevant project can be re-assessed based on the new data submitted. Using new powers in the Planning and Infrastructure Act 2025 (PIA), we are now setting out proposals to tackle speculation in the demand queue and accelerate the demand connections essential to the UK’s economic growth and net zero ambitions. Stakeholders will have opportunities to engage with the proposed ‘Curate’ and ‘Connect’ reforms through Ofgem’s planned consultations this Spring.

The expected outcome of these measures would be that less viable data centres have an immediate incentive to voluntarily exit the queue. This section outlines expected outcomes of the proposals, and how far they deliver on Objectives A – D. This will offer the opportunity to extend the benefit of these prioritisation measures to additional strategic demand projects.

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These are currently being delivered by NESO and will align connections for generation, storage, and interconnection, to Government’s Clean Power 2030 Action Plan. Building on this, we set out a proposal to better align data centre connections with the energy system, and to introduce prioritisation mechanisms for reserving and reallocating scarce available network capacity. In November 2025, Government announced its commitment to address speculation in the demand queue footnote 1 while Ofgem provided new guidance on its approach to demand connections, and NESO issued a Call for Input in support of this shared endeavour. The Government is also reforming the connections system for generation, storage, and interconnection, working with NESO and Ofgem to deliver reforms that align the connection queue with future system needs.

Industry and power sectors drove higher consumption

Two GE Vernova 7HA.02 gas turbines are expected to provide about 1 gigawatt of electricity before nuclear systems are operational. Initial power could come online using gas turbines as early as 2030, with nuclear capacity ramping up by 2032. The companies say the model will pair small modular nuclear reactors with high-efficiency gas turbines to supply early power before transitioning fully to nuclear energy. By law, EIA’s data, analysis, and forecasts are independent of approval by any other officer or employee of the U.S. government. The U.S. Energy Information Administration (EIA) published its first energy-sector forecasts through 2027 in the January Short-Term Energy Outlook (STEO).

Prioritizing energy security in security partnerships

The intention is that projects would be scored based on either an economic or social objective. Are there any groups you expect would be uniquely impacted by these proposals, such as small and micro businesses, or any groups of people sharing a particular protected characteristic? Are there any alternative approaches we should consider to achieving the policy objectives laid out in this consultation? Do you agree that this would be an effective approach to Objectives A, B, and C, set out above? These proposals have been developed through extensive engagement with Ofgem, NESO, network companies, and industry over the course of 2025.

While Europe’s coal phase-out could be temporarily halted to meet the surge in power demand, nuclear could re-enter Europe’s generation mix as a strategic pillar, the researchers find. Goldman Sachs Research expects there to be opportunities among companies with large exposure to power generation activities and a strong balance sheet to fund an expansion of the power fleet. In contrast, countries that derive a larger share of their electricity needs from renewables and nuclear—such as Spain, France, and the Nordics—have been able to keep their power prices largely unchanged. In countries where gas plants are price setters for power the majority of the time—such as Italy, Germany, and the UK—forward power prices have increased precipitously since the start of the Middle East conflict. Under this scenario, Goldman Sachs Research estimates that power generation investment would reach €2 trillion ($2.3 trillion) over the coming decade, roughly three times the level of spending over the past 10 years. Our analysts’ “hyper-electrification scenario” assumes Europe meets most of its existing 2030 goals detailed in the current National Energy and Climate Plans, but it also adds in faster adoption rates for AI agents versus its base case.

Why Traditional Lead Nurturing is Slowing You Down

And no matter where you find yourself in the world, a Coke is within arms reach. The more unmet needs you solve, the more accessible your product(s), the more doorways to the market, the more customers in your CRM. Yet for all of us, it’s the single most important barrier standing in the way of sustainable growth. They just don’t lead to you because you don’t have the physical availability (product options, pricing tiers, broader distribution) to capture the people who enter. And that’s exactly why demand acceleration sits in the middle of our growth framework.

At Position², we use the ten steps to deliver significant improvements in our clients’ B2B sales programs across awareness, engagement, and purchase stages. You can start by setting goals based on industry benchmarks and tweak them as you learn more. More specifically, it targets people or businesses who currently have the problems you solve and the means to solve them, not the people who might have those problems in the future. Under the Biden administration, incorporating climate change into existing USAID strategy and programs was a priority, and many existing programs were recognized for their climate co-benefits.79 However, reenvisioning development assistance as a tool to further decrease demand for oil and gas will ensure partners build out clean energy economies that are not reliant on oil and gas. Together with the United States, these countries are projected to drive between 54 and 58 percent of global oil and gas demand in 2050—enough to shape the global trajectory on energy prices.11 A strategic approach to collaboratively reducing consumption of oil and gas could be the key to lowering global pollution and fuel prices at the same time. This structured approach ensures CAS projects deliver maximum value across different sectors.

• While it’s easy to measure direct response campaigns, it’s much harder to measure how many potential customers you pissed off doing it.
• Two GE Vernova 7HA.02 gas turbines are expected to provide about 1 gigawatt of electricity before nuclear systems are operational.
• EVERETT, Wash. – June 4, 2026 – Helion, a Washington-based fusion energy company, announced a $465 million Series G investment round to accelerate commercial deployment of fusion, scale manufacturing capacity, and expand the company’s ability to deliver clean electricity to customers.
• Government therefore proposes to build on the existing package of reforms, known as TMO4+, which is implementing a new, ‘first ready and needed, first connected’ process for generation and storage, by exercising PIA powers to accelerate improvements to the connections process for demand-side projects.
• As part of TMO4+, key aspects of the reformed process have been set out in methodologies, which are linked to, but separate from, industry codes.

Too many businesses in new categories or emerging markets ignore the adoption curve. Did Tesla revolutionize their electric vehicles in a way that suddenly brought more people into the market? Marketing needs to do the hard work of getting people to want what they sell.

Additionally, generation and storage projects must align with the Clean Power 2030 Action Plan, which sets out the capacities needed in the different generating technologies (e.g. Offshore Wind, Solar) and storage across 11 transmission and 8 distribution zones in Great Britain, for 2030 and 2035. The summary will include a list of names or organisations that responded, but not people’s personal names, addresses or other contact details. Ofgem is also developing measures to speed up delivery of physical transmission connections under its ‘Connect’ work package. Government therefore proposes to build on the existing package of reforms, known as TMO4+, which is implementing a new, ‘first ready and needed, first connected’ process for generation and storage, by exercising PIA powers to accelerate improvements to the connections process for demand-side projects.

Third, it’s tempting to think of price merely as a tool for capturing more of the value that your products create. Many times, most of those promo sales were either already on their way in, diverted from stores that didn’t have a promotion, or from existing customers who would have bought anyways. Which is kind of a big deal considering that it’s hard to sustain growth without money. Not only does price open doors to the market and your products, but it’s the gatekeeper of profit.

The spot price for Brent crude oil (the benchmark for world crude oil prices) reached record highs in 2008 as a result of high worldwide oil demand relative to supply. Gasoline prices can change rapidly if something disrupts crude oil supplies, refinery operations, or gasoline pipeline deliveries. The following examples illustrate how the prioritisation mechanisms set out in Proposal 2 could work in practice for transmission-level demand projects. The purpose of this condition is to set out certain obligations of the demand accelerate ISOP in relation to exercising its Reservation powers set out in the Connection and Use of System Code.